Clicking As Brand Partners

The Indian Photography Festival (IPF) – Hyderabad, a Not-For-Profit initiative of Light Craft Foundation, is an international photography festival, showcasing a wide range of photography from India and around the globe with a series of events, including talks and discussions, portfolio reviews, book launches, screenings, workshops etc. The IPF creates a platform for the professional and aspiring photographers, the photography lovers and the public where the festival promotes the art of photography at the same time address the social issues through the medium of photography. The IPF 2017 will take place at the State Gallery of Art – Hyderabad, from 21st Sept – 8th Oct.

EyeCatch Advertising Agency, have joined hands with IPF as its branding partner for the second time in a row. 

Honouring The Elite Service

‘I slept and dreamt that life was joy. I awoke and saw that life was service. I acted and behold, service was joy. Rabindranath Tagore


An ineffable sea of joy percolated when we shook hands with the stalwarts of SVP NPA, the acronym for Sardar Vallabhbhai Patel National Police Academy, Hyderabad.

Our creative excellence played a newer league with this client whose vision in verbatim is to ‘incessantly endeavor to be the global center of excellence in formal police training’, coupled with a wonderful mission: Sensitized Police for Empowered Society. Which implies, the civil force of a state is responsible for the prevention and detection of crime and the maintenance of public order.

We were thrilled to handle their initial integral branding exercise: a Special Magazine that unfolded when our Hon’ble Prime Minister, Shri Narendra Damodardas Modi visited this Academy during November, 2016. In betwixt we designed and executed SVP NPA desk almanac 2017!


20 exciting stories contributed by varied IPS Officers across the nation is caged in this magazine. Nail-biting narratives will send a chill down your spine, be it on ‘world’s largest border guarding force’ or on ‘improving image of police’ or ‘the role of Greyhounds’, ‘contribution of BSF’ and much more.

I am sure it would act to ignite your eagerness to know what’s more inside:

The core aim of the National Police Academy is to relentlessly prepare leaders for the Indian Police, who will lead or command the force with courage, uprightness, dedication and with a profound sense of service to the people.

The Academy will endeavor to instill in them, such values and norms that would empower them to serve the people better.

Essentially, it will strive to inculcate integrity of the highest order, sensitivity to aspirations of people in a fast changing social and economic milieu, respect for human rights, broad liberal perspective of law and justice, high standard of professionalism, physical fitness and mental alertness.

Mark David

Creative Content Director

EyeCatch – Branding | Advertising | Digital | Interiors

Branding Architectural Solutions

Behold, the Branding Architecture!

In a bid to mesmerize the spaces for branding architecture, we fortify brand promise, emerge with compelling retail ambience and deliver best architectural solutions. We create inspiring stories for store environment that reverberate with relevant target audiences.

EyeCatch is avid about retail: from branding, store design and architecture, to unfold meaningful implementation. We concede each project as a great opportunity to tell a great story, influence behavior and ultimately empower customers to become brand loyalists.

Comprehending pertinent business objectives, marketing platform and brand positioning, we intend to develop a compelling brand narration, within the retail environment. We gather, filter and explore all classes of data that yield critical insight and inform shopper-centric approach to interior designs.


Strategizing for that Zing!

Our store design strategy is grounded in finding the right balance between the brand image and the shopper experience. In betwixt, the brand attributes and objectives operate in unison to create a competitive edge for the retail store project that not only performs, but motivates.

We know that the store environment is the ultimate immersive epithet of the brand and thus, it requires to deliver a strong connection with customers. Our collaborative environmental design approach takes buyers on a brand journey that is visually captivating while underlining the brand promise.


Inspiring Story-Tellers!

We create environments that inspire, ease the results and deliver dimension to the set goals. Our architecture professionals mastermind each aspect of your space or facility for optimum impact to mobilize products, sell services and support varied brand images.

We develop brand experiences by working with clients in a collaborative way where we explore new ideas, let our curiosity roll and experiment with colors, textures and materials that tell apt stories and carry on, what is strategically and operationally rooted.


A Decade of Dynamism!

Over the last ten exciting years, EyeCatch has cultivated longstanding relationships with some of the most reputable retailers in the industry, providing exceptional service, innovative design and creative solutions. We are dedicated to providing an architectural integrated solution-based process. The next big happening could be: your store experience.

With the passage of time, our exclusive interiors journey has taught us that the key to success for any project is the regular diligent management of critical tasks that stay on track for the well-defined target audience.

We coordinate all project development through contractor or vendor communication, site observations and the generation of in-house best practice documentation to monitor progress. The varied background of our team brings all the disciplines together from design, architecture, marketing, and advertising, and visual merchandising, retail operations to help morph brand vision to an exceptional store experience.


Process to make it precious!

Incessant brand communication is the key to brand recognition and equity building. Our practical rollout process takes the consistent store design or interior design into account, while we continuously test, refine and communicate changes.

Our architecture, design and project management teams are staffed with professionals who have the core expertise to help you integrate sustainable solutions. Always.

Our process is built on teamwork and getting to know our client’s business. We use a well-paced approach to bring a store from a brand positioning to a relevant retail experience.

We: Listen to you | Chalk out a Design Strategy | Give birth to an idea | Shaping the Concept | Analyze | Raise the Curtain

Color of 2019: Living Coral

Calm, composed and effortlessly sophisticated, Living Coral* emerges as a harmonious hue of 2019. This insightful color exudes glamour, beauty and balance.

To arrive at the selection each year, color expertise comb the world looking for new color influences. Albeit, there are umpteen ways to select the perfect color, while the inspiration can arrive from anywhere.

Living Coral emits the desired, familiar, and energizing aspects of color found in nature. In all its glory, this vivifying and effervescent color, found even beneath the sea, mesmerizes the eyes and mind. Lying at the nucleus of the naturally vivid and chromatic ecosystem, Living Coral is evocative of how coral reefs provide shelter to a psychedelic color.

Posed as the right interior paint, Living Coral can dance with deeper hues to morph any area into an extraordinary space to remain inspired by vibrant hues and stunning color combinations.

With EyeCatch: Interiors, enjoy the color and design soothing senses that, at times, find serenity against a bold backdrop, converging calibrated silence in a fresh soft and beguiling haze.

Over two decades, interiors with EyeCatch has influenced and elevated the mood for product development and purchasing decisions in multiple industries. For instance, fashion, jewelry, home furnishings, and industrial design, as well as product, packaging, and graphic design. All formulated with deep, rich color that resists fading.

So here’s it: even if the select color trend fades away with the year, spaces and interiors or for that matter anywhere in the industry, modicum amendments can be made almost every year to upgrade to the latest selected color for that particular year.

Amazing ambience can be created by simply adjusting and replacing newer color ideas. Perhaps, the curtains, the edges hither-thither, the borders or even the flexible furnishings. The entire aura can be regulated to any year’s select color choice.

Meanwhile, allow the Living Coral color journey of 2019 endorse the rare ideas that can accentuate the movement of hope, pride and creativity. Perhaps, to create that subtle extravagance.

*adjudged by Pantone’s Color of the Year 2019

Mark David

Creative Content Director

EyeCatch – Branding | Advertising | Digital | Interiors

Sowbhagya Shopping Mall

Sowbhagya Shopping Mall, Kasba Bazar @ Khammam began its joyful fashion journey from September 30, 2019. An elegant smorgasbord of trendy wears for women, men and kids. And the exciting branding-advertising-digital journey began for us at EyeCatch.

The creative team harnessed the challenge: loads of creative tasks encompassing both ATL and BTL to be completed with stringent deadlines. The vibrant, busy-bodied team here were too glad to accomplish each and every advertising exercise within a stipulated timeline. Not easy, and definitely not a cake walk.

Both our frontline and back-end team poured out relentless hard work. That’s almost incessantly, right from the inception giving birth to a relevant campaign conception. Starting from creating an ethnic logo to the unrolling of each and every OOH jobs. Numerous AV tasks though looked tormenting, EyeCatch welcomed those, dancing. EyeCatch creative agency in Hyderabad became indomitable, invincible with innovative and intelligent ideas, words and creatives. These creative outputs have been acclaimed by the critics and are celebrated amongst the youth in the region.

The communication and design languages endeavored to morph women, men and kids fashion wear into a signature statement, rendering Sowbhagya Shopping Mall as a one stop shop for celebration wear, draping the world with sheer joy and finest Indian elegance with their 5 varied levels of elegant shopping experience.

This grandeur inaugural event was saturated with celebrations where the famed actress Shruti Haasan became the brand ambassador who graced the thrilling moments by lighting the lamp. While, it was a pleasure and honor for us all, to have Shri Puvvada Ajay Kumar, Transport Minister, Government of Telangana as the Hon’ble Chief Guest.

Ornamenting the entire event with conspicuous colors have paved the path for happier and memorable family shopping moments. Meanwhile, all the enumerated efforts of EyeCatch team aimed to fashion an impactful difference in shopping styles, driving the brand Sowbhagya Shopping Mall toward one vision: to become one of India’s leading celebrated brands.

Mark David

Creative Content Director

EyeCatch – Branding | Advertising | Digital | Interiors

Bringing Back Blue

Classic Blue: Color of 2020*

Before the first lights saw the dawn of this new decade, the Pantone Color Institute declared the deep blue shade that is soothing and significant, as the Color of 2020: Classic Blue. This timeless and boundless beauty of blue hue is a true reminisce of the vast expanse of an evening sky. Classic Blue can escalate us to think smart, gain deep insight, fuel our perspectives, face challenges and open the floodgates of communication in this twenty-first century.

This year the reigning color Classic Blue, will inevitably inspire the world of interiors, graphic and industrial design segments, art and fashion, home furnishings, and packaging. Fostering bounciness, this reflective blue tone harnesses confidence in its conspicuous quietness.

The interior and exterior contours will witness the dependability, trustworthiness, credibility, constancy, and all traits that are valued in the fast-paced, high-stress situations of the current world. The blue hue will resonate all through 2020 with global brands to effectively leverage the power, psychology, and emotion of color in their design strategy.

Imbibed in our psyches as a restful color, Classic Blue will bring a sense of peace and tranquility to the human spirit, bringing sharp clarity in varied art and work styles. The genesis of this new era unfolds a time that requires trust, faith and confidence amid contemporary changes. Revisit this classic blue in the color family, and use it in its best possible art form.

We all see this blue and can relate to it, it’s approachable. And of course, it’s classic.

*embraced by Pantone’s Color of the Year 2020