Sowbhagya Shopping Mall, Kasba Bazar @ Khammam began its joyful fashion journey from September 30, 2019. An elegant smorgasbord of trendy wears for women, men and kids. And the exciting branding-advertising-digital journey began for us at EyeCatch.
The creative team harnessed the challenge: loads of creative tasks encompassing both ATL and BTL to be completed with stringent deadlines. The vibrant, busy-bodied team here were too glad to accomplish each and every advertising exercise within a stipulated timeline. Not easy, and definitely not a cake walk.
Both our frontline and back-end team poured out relentless hard work. That’s almost incessantly, right from the inception giving birth to a relevant campaign conception. Starting from creating an ethnic logo to the unrolling of each and every OOH jobs. Numerous AV tasks though looked tormenting, EyeCatch welcomed those, dancing. EyeCatch became indomitable, invincible with innovative and intelligent ideas, words and creatives. These creative outputs have been acclaimed by the critics and are celebrated amongst the youth in the region.
The communication and design languages endeavored to morph women, men and kids fashion wear into a signature statement, rendering Sowbhagya Shopping Mall as a one stop shop for celebration wear, draping the world with sheer joy and finest Indian elegance with their 5 varied levels of elegant shopping experience.
This grandeur inaugural event was saturated with celebrations where the famed actress Shruti Haasan became the brand ambassador who graced the thrilling moments by lighting the lamp. While, it was a pleasure and honor for us all, to have Shri Puvvada Ajay Kumar, Transport Minister, Government of Telangana as the Hon’ble Chief Guest.
Ornamenting the entire event with conspicuous colors have paved the path for happier and memorable family shopping moments. Meanwhile, all the enumerated efforts of EyeCatch team aimed to fashion an impactful difference in shopping styles, driving the brand Sowbhagya Shopping Mall toward one vision: to become one of India’s leading celebrated brands.
Creative Content Director
EyeCatch – Branding | Advertising | Digital | Interiors