The acronym for Sardar Vallabhbhai Patel National Police Academy, Hyderabad.
Continue readingGround Zero Empowering Journey | Eyecatch Advertising & Branding
Embarked on a Royal Experience
Surrounded with natural and cultural richness, Fort Royale is pinned amid the historic terrains of an amazing citadel: Golconda Fort which was once the capital city of the Qutb Shahi dynasty. Immerse in the beauty of exquisite homes on expansive plots, while life at Fort Royale becomes a series of enriching moments.
Located in Hyderabad: Telangana, Fort Royale Villas offer not just an enlightening life-style but boundless opportunities to fill your time here with adventure, discovery and enrichment.
With that brief backdrop of a realtor, EyeCatch emerged with a spellbinding narrative: GDSK Group assigned us to execute a stunning brochure to arrest the attention of a well carved out target audience. Fort Royale placed their unwavering trust under the tutelage of EyeCatch to make their property brand move ahead steadily.
The branding exercises commenced with logo. An exquisite, sophisticated one. One that turns out to be the head-turner and exclusive, amid the plethora of realtors pinned all across the city. The game wasn’t easy: for we aimed to be the game-changer in the world of real estate branding and advertising.
EyeCatch advertising agency endeavored to create an eye-catching logo for the flagship company, GDSK Group. And now you know what ultimately mesmerized our esteemed client. An articulate content went ahead with creative contours to unfurl the amazing villa narratives. On parallel measures the creative design followed with keen innovative ideas. The rest is not-so-long-ago history.
The surge of panic over the pandemic loomed all across the globe by the peak of 2020, but we took up the challenges and shaped the brochure by weaving all of the writings and creativity to bring out the best of the tapestry: a rich, radiant design to attract the best of villa buyers.
EOD: our business-friendly client exclaimed: ‘Brilliant!’
Painted a Soaring Perfection
1974. The year when the story of Eagle Coats unfurled with a humble beginning.
Gradually, this eminent client of EyeCatch stood tall as an innovative major player of the region with specialty coats and paints. And then, in a bid to expand market penetration, Eagle Coats steadily introduced adhesives, construction chemicals, paints, tile care and varied hues of oxides.
Eagle Coats, thus far, has uncompromisingly and unequivocally served a sea of customers with unblemished quality at all times. Meanwhile, the organization emerged as market leaders in flooring oxides with a consistent growth of 30% each year, gaining a top notch margin in the market segment.
Yet, at this juxtaposition, Eagle Coats approached EyeCatch branding agency in Hyderabad, to ameliorate their existing logo and construct a strategy that would help escalate their market presence perspicuously. The entire of gamut of stationery requisites emerged with a bodacious look. Client offered the agency a broad smile with sheer content.
Sans any agency-client’s ‘tacit conspiracy’, as David Ogilvy once pointed out, EyeCatch embraced this winning client who offered complete branding-advertising-digital tasks. Endeavoring to make it impacting and interactive, EyeCatch began to tediously work on their website, both on the content and design.
In a fast changing communication environment EyeCatch is committed to staying ahead of the curve by adding new skill sets, building new capabilities and collaborating with partner companies to offer the best business solutions to our clients.
Magnificently, Eagle Coats is one of them.
Wrapped with a Sweet Chinni Story
Some would cherish to reminiscent those exciting sweet-gorging childhood years when sweets were served in carefully wrapped paper at varied outlets. This unforgettable slice of life, prompted the not-so-long-ago brand name: Mithai Potlam.
The emergence of the logo took its own metamorphosis before its eventual sweet and happy look. Meanwhile, with a delectable array of products that include: over 250 regular and traditional sweets, kaju and badam, baklava, savories and cookies, Mithai Potlam was eager to speedily spread this pure sweet happiness at every nook and corner of Andhra Pradesh and Telangana.
EyeCatch advertising agency in Hyderabad deemed it imperative to conceptualize and create a much-needed brand ambassador who would rapidly journey all over the region, apart from its perspicuous presence at the very mouth of varied Mithai Potlam stores.
Somewhere, some sweet fun was really missing amid these bona fide pure ghee sweets. The need for a sweet small girl hailing from the genre of yesteryears arose. Chinni was created with a familiar long-ago lass-look, and in a flick became the animated brand ambassador of Mithai Potlam. Indeed, a rose-like sweet Chinni arose.
Gradually, Chinni made her sweet aura of presence at every celebration, and special festive occasion. Be it Christmas, Sankranti or Ram Navami, and yes she would stand out even during Eid Al-Fitr, and for all the forthcoming festivals.
Now the smart, sweet Chinni is swiftly moving out of her home at Mithai Potlam to reach across the region higher and wider to consistently spread the special pristine sweetness.
Captivating Narrative of Rare Radiance
In a bid to continue the 30-year old legacy of their family business, CASA Group emerged during 2008. EyeCatch shook hands with CASA several years ago and soon empowered them with consistent brand success stories. Gradually, with a wealth of experience, CASA determined to rule the challenging and dynamic markets all across the region.
Starting from a wide array of world class lighting solutions and aesthetic home appliances, CASA gradually emerged with showcasing a smorgasbord of air-conditioners, fans, geysers, water-heaters, chimneys, HOBs or cooktops, ovens, OTGs, and dishwashers.
EyeCatch began advertising for them and branded CASA when they inaugurated their swanky showroom of 6,000 sft at Vijayawada, way back in 2012. Thereafter, there was no turning back for CASA: 2014 witnessed the birth of Elan Honda when CASA became the new entrant in the automobile industry, with showrooms at several places viz. Mahbubnagar, Nagar Kurnool, Makthal and Ieeja.
EyeCatch brilliantly strategized the advertising and media plans, and set the ball rolling and gained considerable brand recall scenario and footfalls for client. And all the while, a well-defined target group evolved.
Steadily, CASA gained a household name for themselves and proved to be a contemporary inspiration for others to follow suit. CASA took diligent strides, and surged ahead in leaps and bounds with unequivocal commitment and quality services, helping various businesses including retail showrooms, convention centers, hotels, restaurants, offices and hospitals to meet their specific needs and provide solutions that ensure high energy efficiency and quick return of investments.
All through this incredible journey, EyeCatch unwaveringly partnered with CASA.
Clicking As Brand Partners
The Indian Photography Festival (IPF) – Hyderabad, a Not-For-Profit initiative of Light Craft Foundation, is an international photography festival, showcasing a wide range of photography from India and around the globe with a series of events, including talks and discussions, portfolio reviews, book launches, screenings, workshops etc. The IPF creates a platform for the professional and aspiring photographers, the photography lovers and the public where the festival promotes the art of photography at the same time address the social issues through the medium of photography. The IPF 2017 will take place at the State Gallery of Art – Hyderabad, from 21st Sept – 8th Oct.
EyeCatch Advertising Agency, have joined hands with IPF as its branding partner for the second time in a row.
Honouring The Elite Service
‘I slept and dreamt that life was joy. I awoke and saw that life was service. I acted and behold, service was joy. Rabindranath Tagore
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An ineffable sea of joy percolated when we shook hands with the stalwarts of SVP NPA, the acronym for Sardar Vallabhbhai Patel National Police Academy, Hyderabad.
Our creative excellence played a newer league with this client whose vision in verbatim is to ‘incessantly endeavor to be the global center of excellence in formal police training’, coupled with a wonderful mission: Sensitized Police for Empowered Society. Which implies, the civil force of a state is responsible for the prevention and detection of crime and the maintenance of public order.
We were thrilled to handle their initial integral branding exercise: a Special Magazine that unfolded when our Hon’ble Prime Minister, Shri Narendra Damodardas Modi visited this Academy during November, 2016. In betwixt we designed and executed SVP NPA desk almanac 2017!
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20 exciting stories contributed by varied IPS Officers across the nation is caged in this magazine. Nail-biting narratives will send a chill down your spine, be it on ‘world’s largest border guarding force’ or on ‘improving image of police’ or ‘the role of Greyhounds’, ‘contribution of BSF’ and much more.
I am sure it would act to ignite your eagerness to know what’s more inside:
The core aim of the National Police Academy is to relentlessly prepare leaders for the Indian Police, who will lead or command the force with courage, uprightness, dedication and with a profound sense of service to the people.
The Academy will endeavor to instill in them, such values and norms that would empower them to serve the people better.
Essentially, it will strive to inculcate integrity of the highest order, sensitivity to aspirations of people in a fast changing social and economic milieu, respect for human rights, broad liberal perspective of law and justice, high standard of professionalism, physical fitness and mental alertness.
Mark David
Creative Content Director
EyeCatch – Branding | Advertising | Digital | Interiors
Branding Architectural Solutions
Behold, the Branding Architecture!
In a bid to mesmerize the spaces for branding architecture, we fortify brand promise, emerge with compelling retail ambience and deliver best architectural solutions. We create inspiring stories for store environment that reverberate with relevant target audiences.
EyeCatch is avid about retail: from branding, store design and architecture, to unfold meaningful implementation. We concede each project as a great opportunity to tell a great story, influence behavior and ultimately empower customers to become brand loyalists.
Comprehending pertinent business objectives, marketing platform and brand positioning, we intend to develop a compelling brand narration, within the retail environment. We gather, filter and explore all classes of data that yield critical insight and inform shopper-centric approach to interior designs.
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Strategizing for that Zing!
Our store design strategy is grounded in finding the right balance between the brand image and the shopper experience. In betwixt, the brand attributes and objectives operate in unison to create a competitive edge for the retail store project that not only performs, but motivates.
We know that the store environment is the ultimate immersive epithet of the brand and thus, it requires to deliver a strong connection with customers. Our collaborative environmental design approach takes buyers on a brand journey that is visually captivating while underlining the brand promise.
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Inspiring Story-Tellers!
We create environments that inspire, ease the results and deliver dimension to the set goals. Our architecture professionals mastermind each aspect of your space or facility for optimum impact to mobilize products, sell services and support varied brand images.
We develop brand experiences by working with clients in a collaborative way where we explore new ideas, let our curiosity roll and experiment with colors, textures and materials that tell apt stories and carry on, what is strategically and operationally rooted.
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A Decade of Dynamism!
Over the last ten exciting years, EyeCatch has cultivated longstanding relationships with some of the most reputable retailers in the industry, providing exceptional service, innovative design and creative solutions. We are dedicated to providing an architectural integrated solution-based process. The next big happening could be: your store experience.
With the passage of time, our exclusive interiors journey has taught us that the key to success for any project is the regular diligent management of critical tasks that stay on track for the well-defined target audience.
We coordinate all project development through contractor or vendor communication, site observations and the generation of in-house best practice documentation to monitor progress. The varied background of our team brings all the disciplines together from design, architecture, marketing, and advertising, and visual merchandising, retail operations to help morph brand vision to an exceptional store experience.
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Process to make it precious!
Incessant brand communication is the key to brand recognition and equity building. Our practical rollout process takes the consistent store design or interior design into account, while we continuously test, refine and communicate changes.
Our architecture, design and project management teams are staffed with professionals who have the core expertise to help you integrate sustainable solutions. Always.
Our process is built on teamwork and getting to know our client’s business. We use a well-paced approach to bring a store from a brand positioning to a relevant retail experience.
We: Listen to you | Chalk out a Design Strategy | Give birth to an idea | Shaping the Concept | Analyze | Raise the Curtain
Color of 2019: Living Coral
Calm, composed and effortlessly sophisticated, Living Coral* emerges as a harmonious hue of 2019. This insightful color exudes glamour, beauty and balance.
To arrive at the selection each year, color expertise comb the world looking for new color influences. Albeit, there are umpteen ways to select the perfect color, while the inspiration can arrive from anywhere.
Living Coral emits the desired, familiar, and energizing aspects of color found in nature. In all its glory, this vivifying and effervescent color, found even beneath the sea, mesmerizes the eyes and mind. Lying at the nucleus of the naturally vivid and chromatic ecosystem, Living Coral is evocative of how coral reefs provide shelter to a psychedelic color.
Posed as the right interior paint, Living Coral can dance with deeper hues to morph any area into an extraordinary space to remain inspired by vibrant hues and stunning color combinations.
With EyeCatch: Interiors, enjoy the color and design soothing senses that, at times, find serenity against a bold backdrop, converging calibrated silence in a fresh soft and beguiling haze.
Over two decades, interiors with EyeCatch has influenced and elevated the mood for product development and purchasing decisions in multiple industries. For instance, fashion, jewelry, home furnishings, and industrial design, as well as product, packaging, and graphic design. All formulated with deep, rich color that resists fading.
So here’s it: even if the select color trend fades away with the year, spaces and interiors or for that matter anywhere in the industry, modicum amendments can be made almost every year to upgrade to the latest selected color for that particular year.
Amazing ambience can be created by simply adjusting and replacing newer color ideas. Perhaps, the curtains, the edges hither-thither, the borders or even the flexible furnishings. The entire aura can be regulated to any year’s select color choice.
Meanwhile, allow the Living Coral color journey of 2019 endorse the rare ideas that can accentuate the movement of hope, pride and creativity. Perhaps, to create that subtle extravagance.
*adjudged by Pantone’s Color of the Year 2019
Mark David
Creative Content Director
EyeCatch – Branding | Advertising | Digital | Interiors
Sowbhagya Shopping Mall
Sowbhagya Shopping Mall, Kasba Bazar @ Khammam began its joyful fashion journey from September 30, 2019. An elegant smorgasbord of trendy wears for women, men and kids. And the exciting branding-advertising-digital journey began for us at EyeCatch.
The creative team harnessed the challenge: loads of creative tasks encompassing both ATL and BTL to be completed with stringent deadlines. The vibrant, busy-bodied team here were too glad to accomplish each and every advertising exercise within a stipulated timeline. Not easy, and definitely not a cake walk.
Both our frontline and back-end team poured out relentless hard work. That’s almost incessantly, right from the inception giving birth to a relevant campaign conception. Starting from creating an ethnic logo to the unrolling of each and every OOH jobs. Numerous AV tasks though looked tormenting, EyeCatch welcomed those, dancing. EyeCatch creative agency in Hyderabad became indomitable, invincible with innovative and intelligent ideas, words and creatives. These creative outputs have been acclaimed by the critics and are celebrated amongst the youth in the region.
The communication and design languages endeavored to morph women, men and kids fashion wear into a signature statement, rendering Sowbhagya Shopping Mall as a one stop shop for celebration wear, draping the world with sheer joy and finest Indian elegance with their 5 varied levels of elegant shopping experience.
This grandeur inaugural event was saturated with celebrations where the famed actress Shruti Haasan became the brand ambassador who graced the thrilling moments by lighting the lamp. While, it was a pleasure and honor for us all, to have Shri Puvvada Ajay Kumar, Transport Minister, Government of Telangana as the Hon’ble Chief Guest.
Ornamenting the entire event with conspicuous colors have paved the path for happier and memorable family shopping moments. Meanwhile, all the enumerated efforts of EyeCatch team aimed to fashion an impactful difference in shopping styles, driving the brand Sowbhagya Shopping Mall toward one vision: to become one of India’s leading celebrated brands.
Mark David
Creative Content Director
EyeCatch – Branding | Advertising | Digital | Interiors